One of the most relevant business rules states, in order to grow a business you must satisfy and retain the customers you currently have. When it comes to marketing and branding I operate according to the principle, “Build it, and they will come. Build it to their satisfaction, and they will stay.” Any effective marketing…
Welcome Home: Effective Website Development
“You can lead a horse to water, but you can’t make him drink.” When analyzing the effectiveness of your website, you have to consider your ability to persuade visitors to browse your site or in other words “drink”. Leading them to your website is only the first step. Encouraging visitors to surf your site begins…
Go Marketing: Events That Inspire Action
Your Corporate Event as a Brand – Build it and they will come; Brand it effectively, and they will stay Any successfully managed corporate event will accomplish three major objectives; enhance your brand identity, increase your return on investment, and create long-term relationships between you, your consumers and partners. In the business arena, events are…