There is a popular quote that says, “If it ain’t broke, don’t fix it.” What is the advice when something is broken? How does one detect malfunctions and what specific methods and strategies can be used to repair them? Many companies have challenges answering these questions when evaluating their current marketing strategies and tactics. Companies…
Keep ‘Em Coming: Develop a Marketing Campaign with Longevity
One of the most relevant business rules states, in order to grow a business you must satisfy and retain the customers you currently have. When it comes to marketing and branding I operate according to the principle, “Build it, and they will come. Build it to their satisfaction, and they will stay.” Any effective marketing…