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Entrepreneurship

Entrepreneurship, Marketing

Get Out Your Hammer: Is your marketing strategy working?

October 1, 2017

There is a popular quote that says, “If it ain’t broke, don’t fix it.” What is the advice when something is broken? How does one detect malfunctions and what specific methods and strategies can be used to repair them? Many companies have challenges answering these questions when evaluating their current marketing strategies and tactics. Companies…

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Entrepreneurship, Marketing

Keep ‘Em Coming: Develop a Marketing Campaign with Longevity

July 5, 2016

One of the most relevant business rules states, in order to grow a business you must satisfy and retain the customers you currently have. When it comes to marketing and branding I operate according to the principle, “Build it, and they will come. Build it to their satisfaction, and they will stay.” Any effective marketing…

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Entrepreneurship, Website Development

Welcome Home: Effective Website Development

July 4, 2016

“You can lead a horse to water, but you can’t make him drink.” When analyzing the effectiveness of your website, you have to consider your ability to persuade visitors to browse your site or in other words “drink”. Leading them to your website is only the first step. Encouraging visitors to surf your site begins…

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Entrepreneurship, Event Management

Go Marketing: Events That Inspire Action

July 3, 2016

Your Corporate Event as a Brand – Build it and they will come; Brand it effectively, and they will stay Any successfully managed corporate event will accomplish three major objectives; enhance your brand identity, increase your return on investment, and create long-term relationships between you, your consumers and partners. In the business arena, events are…

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Recent Posts

  • Get Out Your Hammer: Is your marketing strategy working?
  • Keep ‘Em Coming: Develop a Marketing Campaign with Longevity
  • Welcome Home: Effective Website Development
  • Go Marketing: Events That Inspire Action
  • Beyonce’s Lemonade…A Story of Female Empowerment, Not Infidelity

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