There is a popular quote that says, “If it ain’t broke, don’t fix it.” What is the advice when something is broken? How does one detect malfunctions and what specific methods and strategies can be used to repair them? Many companies have challenges answering these questions when evaluating their current marketing strategies and tactics. Companies…
Keep ‘Em Coming: Develop a Marketing Campaign with Longevity
One of the most relevant business rules states, in order to grow a business you must satisfy and retain the customers you currently have. When it comes to marketing and branding I operate according to the principle, “Build it, and they will come. Build it to their satisfaction, and they will stay.” Any effective marketing…
Welcome Home: Effective Website Development
“You can lead a horse to water, but you can’t make him drink.” When analyzing the effectiveness of your website, you have to consider your ability to persuade visitors to browse your site or in other words “drink”. Leading them to your website is only the first step. Encouraging visitors to surf your site begins…
Go Marketing: Events That Inspire Action
Your Corporate Event as a Brand – Build it and they will come; Brand it effectively, and they will stay Any successfully managed corporate event will accomplish three major objectives; enhance your brand identity, increase your return on investment, and create long-term relationships between you, your consumers and partners. In the business arena, events are…
Beyonce’s Lemonade…A Story of Female Empowerment, Not Infidelity
“Your mother is a woman, and women like her cannot be contained.” Let’s get straight to the point. Beyonce’s Lemonade is not about Jay Z. It is not about her father or the demise of her parents’ marriage. It is about the plight of the Black woman and all of the roles, symbols and labels…